GeoMarketing

Location-Based Decision Support System

GeoMarketing empowers businesses with efficient market management across a broad spectrum—from production to distribution, competitor analysis to segmentation.

With GeoMarketing, businesses can visualize opportunities live on the map, analyze them, reach potential customers, and accelerate their marketing strategies.

Questions like “Where am I?” and “Where should I be?” find their answers in the vast possibilities of GeoMarketing!

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Detailed Information about GeoMarketing

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Competitor and Demographic Tracking

• Visualize Başarsoft POI data on the map to evaluate your competitive conditions and gain strategic spatial advantages.
• Analyze your data based on your business strategies, local competition conditions, and demographic structure of your target audience.
• Shape your business decisions based on the dynamics of the market.

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Data Management

• Make data-driven and accurate decisions by conducting powerful analyses with your point and region tables.
• Expand your dataset by adding new tables.
• Efficiently utilize time through automatic archiving, editing, and exporting operations.

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Powerful Analysis

• Optimize your business strategies with data-driven analyses and increase your growth potential.
• Interpret your numerical data more effectively and make strategic decisions with accurate analyses.
• Enhance your business performance with comprehensive geographic analyses and gain a strong competitive advantage.

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Başarsoft POI and Demographic & Socioeconomic Status Data

• Access Başarsoft POI and Demographic & Socio-Economic Status data through designated areas on the application, obtaining reports accordingly.
• Reach potential customers more easily by determining your marketing strategies with this data.

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Similarity Analysis

• Allows you to select regions based on provinces, districts, and neighborhoods by using TÜİK and demographic data and analyze them with parameters such as income level and population density. This guides you in making new branch opening decisions by considering the success of your existing branches and the regions you take as reference.
• Helps you find new locations with the potential to achieve similar revenues to your existing branches.
• Reduces risks in the branch opening process, enabling you to make more informed decisions.

The Value GeoMarketing Adds to Its User

Strategic Planning
and Decision Support

Accurate Location Strategies
with Competitor and Market Analysis

Efficiency and
Business Optimization

Data-Driven
Accurate Decisions

Access to Başarsoft's Up-to-Date
and Comprehensive Data Sets

Increased Business Performance
with Spatial Business Intelligence

GeoMarketing Mobile

The power of spatial business intelligence is also at your fingertips in your field operations with the GeoMarketing Mobile application!

Data Viewing and Editing

  • • Easily view and edit your data on the map with the mobile application.
  • • Synchronize the point and polygon data you added with the web application effortlessly.
  • • Effectively control and manage your data by reporting added data from the web application.

Field Tracking

  • • View and track the points visited by your field team on the map.
  • • Record visit durations and analyze your visits to improve field performance.

Coverage Analysis

  • • Perform distance and time-based coverage analysis for vehicles and pedestrians.
  • • Create more efficient working strategies with the power of geographic data.

Live Location Tracking

  • • Track your live location on the map in real-time.

Efficiency

  • • Optimize your fieldwork by querying POI data.
  • • Manage your data with layer management based on permissions and accelerate your field processes.

GeoMarketing F.A.Q.

Can I host the application on my own servers?

The application is suitable for use in both cloud and on-premise environments.

What data do the data sets in the application consist of?

Our datasets consist of POI data, demographic and SES (Socio-Economic Status) data, road data, administrative boundary data, historical traffic data.

Can I upload my own data?

You can upload your own point and region data to the application and conduct analyses. You can make your numerical data meaningful with POI data, demographic and socio-economic status data, and numerical data.

References

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